Pure Brides

(37)
1 / 10
Here at Pure we love all things wedding! Our passion for styling our brides and grooms is what drives us and we are constantly seeking out fab newness just for you!
Pure Brides Details

Products and Services

Last-Minute Orders
Bridesmaid Dresses
Tiaras
Wedding Dresses
Accessories
Dry Cleaning
Physical Shop / Studio
Bridal Boutique
Veils
Pure Brides Full Description
Step into our world.... a warm friendly welcome, a range of stunning wedding dresses all carefully hand selected by us for you and your own, private, luxurious bridal room for you and your guests to enjoy. Buying a wedding dress is not just an everyday, average shopping trip, we know just how special it should be and our brides are at the very heart of all we do. Here at Pure Brides, we create memories that last a lifetime and that you and your family and friends will treasure forever. We work with world leading bridal designers, to ensure you have the very best to choose from. We hand pick all of our gowns and only the best make it on to our rails, we want to offer fantastic choice, but also superb quality of fabric, design and fit. The best doesn't have to mean the most expensive though, and our range of dresses start at just £749. We also make it easier to spread the cost of buying your gown and offer interest free credit too* Once you’re settled in and relaxed your friendly, personal stylist will take time to really get to know you and listen to all your plans and hopes for your special day, and coupled with their expertise in colour, style and body shape, you will quickly realise that you can trust them to find your perfect gown. We have also brought together a collection of stunning accessories all chosen to complement different gowns and every brides style and personality, making it easy to choose your finishing touches whilst standing in your dream dress. Based in the heart of Norwich city centre, we're easy to find too with lots of lovely cafes and restaurants nearby, so you can really make the most of your day together and enjoy every moment.

Personal Message from the Manager

Name of Wedding Contact: Anna
Hi there, thanks for taking the time to visit our profile, I hope it inspires you to come and visit, we'd love to meet you x

Experience

Year Business Was Established
2004
No. of Weddings Hosted
More than 50
Public Liability Insurance
Yes
No. of People In Team
8
Reviews
(37)
Simon
Wedding: September
December 2018
Love Pure Bride

I have worked with Anna and her awesome team for the last few years with brides and on some fantastic photo shoots

Stephanie Cawley
Wedding: September
December 2018
Perfection!

Anna and her team are absolutely amazing, they are complete perfectionists and the range of dresses they have available are simply stunning. I loved how much Anna got involved to ensure the dresses looked at their very best and reached their full potential on our shoot together.

Denise Nixon
Happy couple married in April
November 2018
Fantastic Service

From the moment I walked into that shop I felt special and like a bride. I was not the traditional bride at nearly 40 years old and probably fell under the category of ‘plus size’ but, I was never made to feel anything but important and part of the Pure Family, infact I’m gutted I don’t get to see them anymore. The shop and fitting rooms are beautiful and the dress choice is great. They pay such attention to detail, even down to the little gift bag and treats we came out with after purchasing my gown. I I bought my veil, shoes and head piece from them and was happy with everything. We even hired my husbands suit from their menswear range too. I would recommend them to anyone bride wanting a beautiful I said yes to the dress experience

Danielle Kandaros
Happy couple married in May
June 2018
Can’t express how amazing you all are

My visit to Pure Brides was my third visit to a wedding shop in search for my perfect dress. I found my other visits slightly stressful but from the second I walked in, the girls were so helpful and friendly I instantly relaxed. The fitting room was specious and I felt so relaxed as I tried on various dresses. I had a great time going round looking at the various dresses and then selecting a few (okay a few more than a few) to try on. Everything was based on how I was feeling and at no point did I feel rushed ( which has happened at other wedding dress shops). I found my perfect wedding dress and felt like a real princess both in the shop and on the actual day. However, you would think dress sold job done, not at all. Their after sales customer care equalled their sales customer care. They have been amazing at getting my dressed cleaned post wedding, I can’t wait to have it back. I spent hours trying to find someone to wash the dress, I shouldn’t of bothered, I should of come straight back to Pure Brides, they have sorted everything, and easily matched some of the cheapest rates I found. Thank you ladies, I simply can’t express how amazing you all are.

Alanagh Routledge from Norwich
Happy couple married in October
June 2018
Reassuring and honest and kind

To Ali- Never did I think that I was able to or even allowed to look elegant and grown up. You immediately picked a dress that proved me wrong and took my breathe away. You only listened to me for a moment and came back with exactly what I wanted, even though I hadn’t realised it myself! You are such a lovely woman to be around and made me feel comfortable and special! You were reassuring and honest and kind. Thank you Ali x

Aimee from Norwich
Happy couple married in August
June 2018
Can’t wait to go back

I had a lovely time at Pure trying on lots of incredible dresses. Annette made the whole experience easy and fun. Can’t wait to go back and try some others on!

Ashleigh
Happy couple married in June
June 2018
I had so much fun...

I thought I’d already chosen my dress so I wasn’t coming to pure brides with high expectations. But Stacy and Ali were both so lovely and helpful and I ended up finding my dream dress and having so much fun in the process! Thanks pure brides x

Yasmin Bond
Happy couple married in June
June 2018
I felt really welcomed

I felt really welcomed when I went to Pure Brides. The lady who was helping me was lovely and very helpful. Couldn't of asked for more. Thank you for a wonderful experience. X

Amy from Norwich
Happy couple married in July
June 2018
The best appointment I've had so far

Had a really wonderful appointment yesterday. After being treated to a glass of bucks fizz, we went around the shop picking out dresses I'd like to try on, and my sales lady picked some out too based on what I'd said. I ended up loving a dress she picked out that I never would have picked off the rack! It was a relaxed, no pressure, enjoyable experience and I can't thank you enough for your help. The best appointment I've had so far (and I've had a few!) But most importantly a really helpful, very welcoming & knowledgeable sales assistant. Thank you x

Rhianne Rayner- Mitchell
Happy couple married in June
June 2018
All your staff our such lovely people

My pure brides journey started last September when I started looking for my perfect dress. Well what I thought was my perfect dress. I had the amazing Becky helping me and all the dresses I had found online and loved just weren’t the ones when I tried them on. I feel like I was a very fussy customer as I went in hating lace dresses and dresses that are tighter fitting. After trying on quite a few dresses and not liking any of them I put my trust in Becky to choose a dress she thought was the one! She brought me up a lace dress which was tight fitting. In my head I thought oh no I will hate it.... but as soon as I put it on I fell in love and everyone who came with me thought the same and even cried when they saw me in the dress! I had an amazing experience with Becky and so grateful to her for picking my perfect dress. On my next appointments I had the lovely Stacey helping me and she was so lovely! Stacey and Becky are a credit to your store! They couldn’t be more helpful! We also had several appointments with Gemma who helped us pick our groom and groomsmen suits and was incredibly helpful too! All your staff our such lovely people who make you feel at ease as soon as you walk through the door! Rhianne Ellis

Pure Brides Location & Contact Details
Address
8-10 Lower Goat Lane, Norwich , Norfolk, NR2 1EL, England, United Kingdom
Show directions

Follow This Supplier On

FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

We've had a few, but probably my most memorable is that of Sarah. She was one of our early brides ( I think I'd maybe been open for about a year at the time) and she brought her dad with her to her bridal appointment as her mum had recently passed away. It was such an emotional appointment and the bond that we built during the course of the build up to the wedding just made the whole thing so special. So it was nothing extravagant or flamboyant or memorable for any other reason than how close she and her Dad were and how connected with them that I had become on the journey to the big day.

Describe your style in 5 adjectives.

Elegant, Romantic, Understated, Classic, Timeless

What about your business are you most proud of?

My store and my team (am I allowed two things?!) My gorgeous shop has been designed especially with my brides in the forefront of my mind, ensuring they have the best possible experience and my team are just as passionate as I am about our brides and their story.

What is your No. 1 wedding planning tip for couples?

Start planning as early as you can.

What do you love most about your job?

The dresses! I have bought literally hundreds over the years and never get bored of choosing our new collections.

What is your favourite style of wedding dress?

It changes with every season, at the moment I'm loving simple, elegance where the beauty is all in the cut and fit of the gown and the drape of the fabric.

What is the best way to incorporate "Something Blue" into the wedding outfit?

Lots of our brides simply stitch a little blue ribbon into the lining of their gown, or why not add a single blue crystal to the sole of your shoe between the heel and the ball of the foot.

What is your favourite wedding dress of all time?

Princess Grace of Monaco. It really has stood the test of time and would work just as perfectly now as it did back then.
Press & Awards
All our awards & press mentions